A market is nothing but a subset of needs.

Moncho takes a needs-first approach to mapping markets — starting from the atomic-units of demand (jobs-to-be-done, challenges, aspirations) that shape real economies. From these atomic needs, we connect the segments, organizations, products, pricing, and experts that matter, building dynamic market landscapes you can explore alongside precise market size breakdowns.

🌍 Moncho Principles

1. Demand is the Atomic Unit

Everything in a market starts with demand - the needs people and organizations are trying to fulfill.

Demand connects organizations, products, experts, market sizes, and prices in a complex web of relations.

By mapping demand, Moncho maps the real economy of needs and opportunities.

2. Visualize and Quantify the Demands

Every market, sector, and innovation begins with demand - yet we rarely measure them.

Moncho helps visualize and quantify demands so builders can see where real needs lie, how they evolve, and what remains unmet.

When demands become measurable, progress becomes predictable.

3. Trust in both UX & Architecture

At Moncho, we show our users how data is captured, edited, and verified at every step.

Data traceability, verification, and transparency aren't afterthoughts - they're part of the architecture & UX from day one. Every dataset carries a record of how it was discovered, verified, and used.

Trust isn't a feature - it's the foundation.

4. Context for the AI

The next generation of AI needs real-world grounding.

Moncho provides that grounding - as queryable, structured intelligence that external AI tools can connect to.

AI tools can connect to Moncho's verified context to reason, plan, and act with real-world awareness.

5. Enable top 10% to be better problems solvers

Moncho is built for the top 10% - the builders, thinkers, and solvers who shape the future.

We provide them with a map - a comprehensive view of demands, relationships, and opportunities that helps them see, connect, and solve more effectively than ever before.

Because the clearer the map, the better the navigation.

Start Your Journey.